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When we start working in digital marketing, many doubts arise regarding the different techniques and concepts that must be handled in order to make a successful digital marketing strategy. Search engine optimization or SEO is the most important strategy without a doubt when it comes to having good results in online marketing. The goal of this is to optimize your website for search engines through metadata techniques, content development and georeferencing to allow recognition and organic positioning.
To improve positioning in Google, SEO, or “Search Engine Optimization” of a website, it is necessary to use a set of techniques and strategies designed to improve the visibility and positioning of that site in the results of search engines such as Google, Bing and Yahoo. The main objective of SEO is to get a website to appear in the top positions of organic (non-paid) search results for keywords relevant to your content or business.
Some of the considerations you should keep in mind when developing your website are:.
Consistency with a logic of consumption: The process begins with understanding how your potential customers behave, identify their consumption logic in macro, so that your website should be aligned with that behavior, the clearer the traceability of the behavior of your website, with that of your customers, the easier it is for the intelligent algorithm of search engines to identify and position it.
Optimization of your website: Optimizing your website refers to actions taken directly on the website to improve its visibility. This includes from the type of content writing, to respecting at least 15 metadata readability standards determined by the search engines.
Quality content: Search engines value quality content, and this detonates a very important variable, the user’s time online on your website. Publishing useful, informative and valuable content for visitors is essential for SEO.
Technical Optimization: In addition to content optimization, technical improvements should be made to the website to ensure that it is accessible and easy for search engines to crawl. This may include optimizing loading speed, improving site structure and creating a robots.txt file.
Intelligent architecture: Visitors to your website, must navigate freely and get information according to what they are looking for, your architecture must allow this user to stay on the site without him perceiving it, increasing the online time of your page is essential, this generates in the algorithms votes of confidence and authority.
Mobile optimization: Since 80% of the accesses to your website will be made from mobile devices, it is important that your website is optimized for this technology, asynchronous loading of content depending on the device from which it is accessed may be required and recommended in several cases.
Monitoring and analysis: It is essential to track the performance of the website using analytical tools, a website is born, grows and develops over time depending on the visits, the data collected must be analyzed, and the website must adapt to these changes.
Continuous maintenance: SEO is a continuous process. Search engine algorithms change over time, so it is important to be aware of updates and adjust your strategy accordingly, the website can grow, and metadata can gradually become more robust. SEO is a multivariable tool, involving your system, your georeference, your infrastructure among others.
By requesting a consultancy you will have at your disposal:
Full report of the overall status of the site, internal development, metadata, reading and declaration to search networks.
Google reading channels, status.
Report of internal structure of positioning, code syntax errors and google reading.
Recommended restructuring for the website.
Content optimized for loading based on business behavior and targeting.
Statistics of terms, competition, improvement matrix with objectives set.
Infrastructure status, recommendations.
Content optimization, loading times.
Performance indicator tracking dashboards.
Follow-up recommendations in the positioning network for sustained evolution.
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