It is essential in the present digital age, in which not only commerce, but also social and cultural life increasingly take place on social networks. Indeed, today the internet has more than 3 billion users, many of whom interact on social media. The most effective online marketing techniques are those that account for this new reality and that turn to social networks to connect with their target audience and spread their proposals. But of course, it’s not that simple: you have to be very clear about the profile of the target audience, to know where to find it.

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